Great brand EXPERIENCES start with A great brand strategy.

 

Before we work out how best to visually present the brand, we need to empathically define exactly what our goals are, why they exist, and who we are speaking to. From this, we'll develop all the tools you'll need to ensure our brand communicates with 100% consistency.

 

  • Brand Goals

  • Account Planning

  • Research & Insights

  • Business Issues

  • People Problems

  • Audience Messaging

  • Brand Advantages

  • Brand Platforms

  • Media Tactics

01

Brand Heart

Align your business, brand, and story by identifying and articulating the core principles that make up your brand heart. Ultimately, your Brand Heart is a powerful tool to align every aspect of your business, from your product offerings to the content you create. Remember: The stronger the Brand Heart is, the better your ability to build a trustworthy brand.

02

Brand Positioning

Companies need positioning because customers have choices—and if you don’t stand out, you lose. Positioning is what differentiates a brand in the customer’s mind. To win the positioning game answer this simple question: What makes you the “only”? Remember, you can’t advertise your way to being the “only”—you have to start with it.

03

Brand Messaging

Make your brand messaging stick with a framework that helps you tell a consistent, cohesive brand story. When you can successfully articulate your brand in simple, powerful language, you can communicate effectively with the people you’re trying to reach and, ultimately, convert them.

04

Visual Identity

Bring your brand to life with an expertly designed identity that makes you stand out from your competition. A strong visual identity isn’t pretty; it’s purposeful, helping you communicate who you are, no matter the medium.

Interested in learning more?

Check out my detailed analysis which outlines and explains this process in more detail.

 

  1. What is Brand?

  2. What is a Brand Strategy?

  3. What is a Strong Brand?

  4. What is Brand Heart?

  5. What is Brand Messaging?

  6. What is Brand Positioning?

  7. What is a Visual Identity?

  8. How to Use a Brand Strategy?

 

QUESTIONS?

I get it. Choosing the right person to help you craft and cultivate an authentic brand experience is never easy.

You want to work with somebody who is innovative and creative enough to bring a fresh perspective to the table, while working openly and collaboratively through the entire project.

You want to work with somebody who gains consensus among multiple stakeholders, while acting as an impartial advocate for your product, your customers, and the spirit of your mission.