SURGEON DESIGN CENTER
Visual Identity, Brand Positioning, Brand Heart, Brand Messaging, Print + Digital Design, Content Creation, Promotional Design
The Client
Surgeon Design Center is an engineering firm and intellectual property company with deep roots in surgical, orthopedics, and medical industry. They exist to exclusively help surgeons develop and monetize their ideas, conveniently tailored exactly to their needs and lifestyle.
The Opportunity
Casey, Founder and Chief Engineering Officer came to me with a problem: they needed to brand their new surgeon-focused engineering brand. I was tasked with helping them create a whole new brand: including creating a logo, visual identity, messaging framework, positioning, and messaging strategy as well as web design, promotional assets, and content creation.
Services
Brand Identity
Brand Heart
Brand Positioning
Audience Personas
Creative Direction
Messaging Framework
Logo Design
Content Creation
Promotional Materials
Web Design
The Solution
Surgeon Design Center needed both a full branding package, as well as a rollout plan to introduce the new brand look to internal and external audiences, including staff, partners, retailers, consumers, etc. To create a successful brand experience that could evolve with the business, we knew we needed to craft a flexible identity built around the organization’s values.
The Deliverables
Visual identity (logo, color palette)
Brand messaging (tagline, mission, vision, messaging pillars, etc.)
Brand voice and tone
Brand guidelines
Promotional assets (digital and physical)
Content Creation
Persona Development
Web Design
The Results.
The new branding has helped Surgeon Design Center introduce themselves to the world with focus and vigor. While it’s still new, thus far it has helped encourage meaningful conversations aligned to the company’s purpose, increased clarity about their products, and—most importantly—equipped this outstandingly smart group of people to effectively communicate who they are and what they do. I look forward to supporting their important mission for many years to come.