ARt & CREATIVE DIRECTOR helping brands win hearts and minds.

I create bold integrated campaigns and brand experiences that lives across digital platforms, physical environments, and emerging technologies.

My work connects creative craft with business outcomes— helping brands show up in ways that matter to people and deliver results for the brands that shape them.

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MY WORK

  • Lexus – 100 Miles

    Lexus and Laufey reimagine Miles Davis’ “Blue in Green”, bridging the miles between classic jazz and a new generation.

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  • AD COUNCIL – THE MIND SET

    A collection of personal objects from elite athletes that represent the mental strength behind their success.

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  • Lexus – Destination .Paak

    Driving the 2024 Lexus GX through a surreal, reimagined version of Anderson .Paak’s official “Celebrate” music video.

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  • AMAZON AI VIDEO GENERATOR

    New creative technology that uses Amazon AI to transform a single product image into custom, animated video ads in minutes.

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  • Post Up with Post Malone

    Monster became the spark behind culture, fueling Post Malone’s creative fire on and off the stage and his fans’ relentless self-expression.

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  • Expedia Escapes

    Turning Stream Time into Departure Time. Innovations that let viewers explore and book the destinations they see onscreen—in real time.

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  • "Hyundai "Evolve" – Film Series

    An end-to-end car shopping experience that let’s Amazon customers explore, customize, and price Hyundai vehicles in real time.

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  • MAKE IT A GAME DAY VRBO

    Integrating Vrbo into the Thursday Night Football – one click took them from the broadcast to booking their next stay in a game day city.

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  • Surgeon Design Center – Brand Identity

    A surgeon-first brand identity that gives a voice, a face, and a pulse — to the people building the future of surgical innovation.

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  • Nissan Ariya "Duality By design"

    Turning Amazon into a stage for duality. A platform where customers could interact with the emotional spectrum of ARIYA for themselves.

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  • Daytrip "Escape the Ordinary"

    A guerilla poster campaign that turns everyday scenery into a playful escape focused on spontaneity, sunshine, and everyday adventure.

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  • Project Legacy – Brand Identity

    A bold brand identity that transforms Project Legacy from a housing facility into a beacon of dignity, hope, and belonging.

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  • River Rock Adventure Guides – Brand Identity

    A bold, purpose-driven brand identity — grounded in therapy, driven by nature, and designed to guide people inward as much as outward.

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  • Ghost – Brand / Product Design

    From an unbranded cannabis startup to premium lifestyle brand—delivering a full identity system, packaging, and digital presence in 90 days.

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A METHOD TO THE MADNESS

 

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  • What I do requires a level requires a level of taste. But there’s always a reason behind what we’re making — what the business actually needs, what success looks like, and what will move the work forward.

    I’ve learned that when our approach is clear, buy in gets easier. The work moves faster. And the creative doesn’t just look good, but it does what it actually needs to do.

  • Yes I love ideas. Yes I love concepting. But I’ve also learned that good work doesn’t succeed on the idea alone — it lives or dies in how well it’s made.

    And honestly, that’s the part I enjoy most. Diving deep into the details that push the work beyond the concept — the pacing, the typography, the interactions, the grade, the balance. Because more often than not, good ideas don’t fail in thinking — they fail in execution.

  • Some of the best ideas I’ve worked on didn’t start in the brainstorm. They started by paying attention. To the things people say. The moments they share. The ways they choose to live.

    That’s why I think about culture early — not for trends, but for context. The environments people live in, the expectations they carry, the variables shaping their decisions. Because the goal isn’t to show up in culture. It’s to make something that belongs there.

  • At the end of the day, none of this matters if people don’t connect with the work.

    And connection starts with a person. Not an audience. Not a persona. A real life human being. I’m here to make work that understands that person — their frustrations, their habits, the small things that shape how they move through the world. Because when people recognize themselves in the work, it stops looking like marketing and more like understanding.

LET’S MAKE it shine.

Whether you’re building a campaign, launching something new, or simply exploring what’s possible, I’m always interested in making things happen.

Because every good idea start with an open conversation. Let’s chat.

 

DROP ME A LINE.