Ghost
Brand Identity, Product Design, Content Creation, Product Photography, Web Design
The Client
Ghost is a cannabis extracts company with deep roots in urban culture, hemp activism, and legalization. They believe in the positivity that quality cannabis experiences can bring into the world. They are here to give everyone access to the industry’s finest cannabis products cultivated using only the highest quality genetics & full plant extractions from each batch.
The Opportunity
Ghost came to me with a problem: they needed to brand their cannabis brand, and they needed to do it quickly. I was tasked with helping them launch their new brand: including creating a logo, visual identity, and product designs, as well as web design, promotional assets, photography, and content creation.
Services
Brand Identity
Creative Direction
Messaging Framework
Logo Design
Product Design
Content Creation
Promotional Materials
Web Design
Photography
The Solution
Ghost needed both a full branding package, as well as a rollout plan to introduce the new brand look to internal and external audiences, including staff, partners, retailers, consumers, etc. To create a successful brand experience that could evolve with the business, we knew we needed to craft a flexible identity built around the organization’s values.
The Deliverables
Visual identity (logo, color palette)
Brand messaging (tagline, mission, vision, messaging pillars, etc.)
Brand voice and tone
Brand guidelines
Promotional assets (digital and physical)
Rollout strategy
Content Creation
Digital Advertising
Persona development
The Results.
The new branding has helped Ghost introduce themselves to the world with focus and vigor. While it’s still new, thus far it has helped encourage meaningful conversations aligned to the company’s purpose, increased clarity about their products, and—most importantly—equipped this outstanding group of people to effectively communicate who they are and what they do. I look forward to supporting their important mission for many years to come.