EXPEDIA ESCAPES

Situation

Travel isn’t just planned. It’s dreamed.

And more and more, those dreams begin on screen. People are “set-jetting” — choosing their next vacation based on the shows they stream. But there was a disconnect. While entertainment sparked the desire, there was no direct path to action. Expedia wanted to close the gap between cinematic inspiration and real-world exploration — and do it inside Amazon’s ecosystem.

The CHALLENGE

Most travelers spend 45 days and visit 277 webpages before booking a trip. It’s a fragmented, frustrating process. Expedia needed to collapse the funnel — to move from daydreaming to decision in just a few taps. But to do that, we had to rewire how travel brands show up in culture — and how they show up on Amazon.

The IDEA

Expedia Escapes: Set-jetting made simple.

We transformed passive viewing into active booking. By integrating Expedia directly into Amazon’s content environments, we allowed viewers to instantly explore — and book — the real-world locations they saw onscreen.

The EXECUTION

We launched with a pilot centered around The Pasta Queen on Prime Video — a rich, visual love letter to Italy. Using a custom Expedia API, we embedded real-time hotel listings into Amazon shopping pages, turning each episode into an entry point to places like Naples, Valsamoggia, and Rome.

We scaled the experience across Amazon’s surfaces:

• Custom Prime Video ad units and native carousels

• A dynamic, shoppable storefront for each destination

• Fire TV screensavers that transported viewers to set locations

• Contextual banners that reacted to viewing habits and seasonal trends

Expedia wasn’t just advertising. It was anticipating.