AMAZON AI VIDEO GENERATOR
Ad Product Concept / Art Direction / Experience Design
THE Situation
Video content is no longer optional — it’s the currency for digital engagement.
Consumers crave it. In fact, 89% say they want more video from the brands they love. And with platforms like Amazon, YouTube, TikTok, and Instagram fueling discovery, video isn't just preferred—it's expected. But while demand skyrockets, content supply struggles to keep up.
The CHALLENGE
Producing high-quality video content remains a luxury. Brands—especially small and mid-sized—face barriers at every step:
Cost: Production budgets are stretched thin.
Time: Creative cycles are slow, especially for fast-moving retail.
Resources: Most teams lack the in-house skills or bandwidth to produce video at scale.
So even as video dominates the digital landscape, most products are still advertised with static images—leaving storytelling (and sales) on the table.
The IDEA
Create once. Captivate infinitely.
Introducing Amazon’s AI-powered Video Generator: a new suite of creative technologies that transforms a single product image into custom, animated ads—crafted in minutes, at no additional cost.
Video Generator: Uses Amazon’s retail intelligence to turn a single image into a product video for Sponsored Brands campaigns.
Live Image: Animates static visuals—think steam from a mug, sparkle from a skincare bottle—instantly adding depth and life.
Aspect Ratio Support: Automatically resizes and optimizes creatives across formats and screens.
HOW IT WORKS
RESULTS
In an industry where content needs to be fast, frequent, and format-flexible, we changed the game—turning one image into infinite creative possibilities. Not by replacing creativity. By removing the barriers that hold it back.
Faster Turnaround: Brands created video ads in minutes, not weeks—unlocking campaigns that previously weren’t feasible.
Greater Reach: Enabled video activation across more SKUs, not just hero products.
Lower Costs: Eliminated the need for external video production.
Increased Confidence: Gellé Frères launched more ads, in more formats, for more products—with better results.