Hyundai x Amazon

Campaign Art Direction

THE SITUATION

Long before COVID-19 redefined commerce, Hyundai was already asking the right questions: Why does buying a car still feel like it’s stuck in the past? The pandemic didn’t create the problem. It exposed it.

THE INSIGHT

Buying a car is one of the most expensive, anxiety-filled, and time-consuming journeys a customer takes. Studies show auto shoppers visited an average of 4.2 sites and spent over 13 hours online before ever stepping into a dealership—and 60% left the process feeling unsatisfied. Why? Because car shopping online is a disjointed maze of price walls, data capture forms, and dead ends.

The CHALLENGE

But How do you build trust, reduce friction, and still serve the needs of both brand and dealer? How do you deliver real-time inventory on Amazon without cannibalizing OEM traffic—and keep it simple, intuitive, and human?

THE SOLUTION

We called it Hyundai Evolve. A seamless, full-funnel shopping experience that doesn’t just inspire—it delivers real, shoppable inventory and drives qualified leads to dealers nationwide. Shoppers could now:

Full Line Up: Browse the full Hyundai lineup
Customize: Select models, trims, and colors
Move & Rotate: Watch a real-time, 360-degree rendering evolve with every selection
Real Time Inventory: Get instantly matched to actual vehicles in dealer inventory
Accurate Pricing: View MSRP, trade-in estimates, and financing options—all before sharing a single data point

And when they were ready, they could reach out to a local dealer, ask for a test drive, or request more info—on their terms.

results

Hyundai Evolve didn’t just bring the showroom to Amazon. It made the experience smarter, faster, and more human.

1.4M Visitors in Q1 2023
84% were new to Hyundai
Cost per visitor dropped 22%
Shoppers who engaged with the showroom were 9.5x more likely to purchase
Audiences exposed to both upper and lower funnel media were 2x more engaged

According to Kantar, the campaign boosted every key brand metric—from Ad Recall and Consideration to the belief that “Hyundai makes it easy to shop for a vehicle online.”