Sweet Paradise Club
Logo Design, Content Creation, Lifestyle Photography, Web Design
The Client
Sweet Paradise Club is boutique apparel brand based out of the rainbow state of Hawaii, from a studio perched halfway up the side of a volcano & manufactured with the highest level of quality on our sister Island of Bali. From one small island to the next, founder Erica Segerberg Camp, creates pieces that are feminine, yet practical. are hedonistic by nature & a minimalist at heart.
The Opportunity
Erica contacted me regarding the launch of a new apparel brand she was working on. After hearing her brand story and concept for the project, I was eager to make her vision come to life through logo design, content creation, and promotional material.
Services
Logo Design
Content Creation
Promotional Materials
Lifestyle Photography
Casting + Production
Social Media Launch
Web Design
The Solution
Sweet Paradise Club not only a logo, but a look they could be proud to introduce the new brand look to internal and external audiences, including staff, partners, retailers, consumers, etc. To create a successful visual experience that could evolve with the business, I knew we needed to craft a a meaningful visual identity that reflected their tasteful pioneering spirit.
The Deliverables
Visual Identity (logo, color palette)
Promotional Assets (digital and physical)
Lifestyle Photography
Content Creation
Rollout Strategy
Brand Guidelines
Look Book
The Results.
Focusing first on the look and feel I started by reflecting on the Erica’s story, her product designs, what they’re trying to achieve, and how I can effectively tell that story through content and visual design. After a couple brain storms and initial concepts, both parties settled on what I felt would both resonate and best represent the brand in that market.
I wanted the logotype to feel loose and unconstrained too much by geometry and form. That being said, it seemed obvious that any typical typefaces just wouldn’t feel right for the brand, so I went old school and took out all the pens, brushes, inks, and paints for that hand-done look. After an afternoon of calligraphy and scribbling, we were able to edit, refine, and narrow down the options to show the client.
Sweet Paradise Club also needed help launching the brand through a variety of content and promotional assets including; photography, a simple squarespace website, social media, look book, and a variety of other assets.
I came up with a content plan using in-house photography, and stock imagery to launch and introduce themselves via website and social media. I planned, shot and produced their first campaign photoshoot here in Dana point, California. I thought the location, and styling would best reflect the brand’s story and personality.